Charity Initiative
From vision to impact.
Investing in CSR tourism is crucial for our future — and the 2026 AWFT charity initiative focuses on Sub-Saharan Africa.
Why it matters
Giving is a strategic imperative.
Tourism is a $9 trillion industry, but its benefits are not evenly distributed. The AWFT charity programme is built around bridging the inequality gap — with strategy, planning and accountability built in.
Strategy & Planning
Multi-year commitments, with measurable outcomes published in each edition's wrap-up.
Bridging the inequality gap
Funding the destinations and communities that carry the heaviest tourism externalities.
Embodying our values
What we ask of partners on stage, we ask of ourselves — transparently.
From vision to impact
The 2026 focus brings four field projects to completion before the next edition.
2026 focus
Sub-Saharan Africa.
Shaping the future: co-funded scholarships for next-generation African tourism leaders.
Empowering through knowledge: a peer-to-peer programme with European destinations.
Building tourism sovereignty: investment in locally-owned travel infrastructure.
Get involved