7th edition · Paris · 29–30 October 2026

New Tourism Realities.
From global disruption to collective action.

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Day 1 — 29 Oct
Assemblée Nationale
Salon Colbert · 126 Rue de l'Université, Paris 7
Day 2 — 30 Oct
Hôtel de l'Industrie
4 Place Saint-Germain-des-Prés, Paris 6
awft · 2026 · paris · collective action
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The manifesto

Travel is being reshaped by new realities.

A world shaped by geopolitical shifts, climate pressure, technological acceleration, and evolving expectations.

AWFT brings together those who influence the future of travel — public institutions, global companies, destinations, investors, innovators, academia and emerging voices — to move from dialogue → to decisions → to collective action.

Our vision

The agenda

Eight conversations shaping the next decade of travel.

From AI to climate finance, from Generation Z to leadership in crisis — eight thematic pillars to break silos and build collective action.

Artificial Intelligence

From connected intelligence to the daily work of destinations and operators.

Sustainable mobility

Rail, air and cruise — the backbone of low-carbon connectivity.

Energy transition

How to scale renewables across the tourism value chain.

Generation Z's role

A generation rethinking ownership, status and the meaning of travel.

Leadership in crisis

Decision-making for an industry navigating fragmentation.

Green finance & ESG

Capital flows, frameworks and the redefinition of value.

Climate-pressed destinations

Heat, water, biodiversity — adaptation at place-level.

Africa & emerging markets

Unlocking the next tourism growth story, responsibly.

View the full 2026 program

Top voices at AWFT

The people shaping collective action.

A curated ecosystem of policymakers, CEOs, scientists and operators — selected for relevance, not status.

Kelly Pawlak
Kelly Pawlak
CEO NSSA (National Ski Areas Association)
Laurence Monnoyer-Smith
Laurence Monnoyer-Smith
Head of sustainable development at the French Space Agency CNES
Dr Misa Labarile
Dr Misa Labarile
Policy officer, European Commission
Bobby Demri
Bobby Demri
Founder & Managing Partner at ROCH Ventures
Julia Simpson
Julia Simpson
WTTC
Rajan Datar
Rajan Datar
Broadcaster BBC, moderator
Alastair Crossley
Alastair Crossley
Head of Global Travel Solutions, AXA
Valentine Camusot
Valentine Camusot
General Manager Europe at Rail Europe
Lucas Bobes
Lucas Bobes
Group Environmental Officer and Head of ESG reporting at Amadeus IT Group
Jessica Matthias
Jessica Matthias
Travel sustainability expert
Nico Nicholas
Nico Nicholas
CEO at Trees4Travel / Zeero
Catherine Logan
Catherine Logan
Regional SVP - EMEA & APAC at GBTA
See all speakers

By the numbers

A high-impact platform for convergence.

Six editions in, AWFT has become a recognised meeting point for the people who make travel happen — in policy, capital and operations.

About the forum

+400
In-person delegates
70k
Virtual delegates
+150
C-level speakers
+40
Dignitaries
150
Journalists mobilised
+25M
Media audience
7
th edition · 2026
2
Iconic Paris venues

The Awards

Uplifting the future of global travel.

Four AWFT Sustainability Awards recognise the individuals, companies and destinations whose willingness to think ahead and act responsibly redefine what's possible.

Submit your nomination

01 / Climate

Climate Change Award

For projects that cut emissions or adapt destinations to climate impact.

02 / Environment

Environmental Impact

For solutions that reduce footprint, restore biodiversity, eliminate single-use waste.

03 / Tech

TravelTech Innovation

For AI, data and digital tools that solve real industry problems.

04 / Society

Societal Development

For models that grow economies and protect communities at the same time.

Our partners

Trusted by industry leaders.

Strategic, committed, institutional — the organisations powering AWFT 2026.

axapartners.comgroupepvcp.comsncf-connect-tech.frvisitparisregion.comamadeus.comradissonhotels.comcorporate.louvrehotels.comtravelsoft.comafidium.comcatlante-catamarans.comsforbt.comfloa.comlecab.frlecab.frtravel.orange.componant.com
All partners

Join us in Paris

Be in the room where decisions converge.

200 leaders. Two days. Two iconic Parisian venues. The conversations that will shape the next decade of travel.

Get your pass Apply to attend

"

Where Travel Decisions Converge.

— AWFT · Paris · 29 & 30 October 2026